Amira kheer rice

Amira Kheer Rice from Amira Pure Foods Pvt. Ltd. is a long-grain aromatic rice variety positioned for dessert and specialty rice applications, sourced from the supplier's New Delhi operations with origins linked to Thai Jasmine rice genetics. The grains exhibit elongated morphology typical of premium dessert rices, with a fragrant aroma profile and chewy cooked texture that distinguishes kheer rice from standard table rice. The supplier emphasizes gluten-free composition and superior liquid absorption during slow cooking, critical attributes for milk-based pudding preparation where grain integrity must withstand prolonged simmering without rupture.

The rice undergoes sorting and processing to remove broken grains and foreign matter, though specific milling grade and head rice yield percentages are not stated in the source data. In typical kheer rice specifications, grain length ranges from 6.5-7.5 mm pre-cooked with a length-to-breadth ratio above 3.0, and elongation ratio during cooking of 1.5-2.0x. Amylose content typically falls in the 20-25% range for this category, contributing to the characteristic soft, cohesive texture rather than the separable fluffiness of high-amylose parboiled rice. The aromatic compound 2-acetyl-1-pyrroline is present at characteristic levels for jasmine-type rices, though the supplier does not quantify this.

Primary buyers include restaurant chains, catering operations, and retail packers serving South Asian and Middle Eastern dessert markets where kheer, payasam, and firni are menu staples. The rice also suits savory pilaf and biryani preparations where a moist, tender finish is desired. Amira Pure Foods offers bulk supply from their Delhi location, with packaging configurations and container load capacities to be confirmed directly. Buyers should verify whether the product is milled and packed in India from imported paddy, or processed from Thai-origin rough rice held in Indian warehouses, as this affects import duty classifications and phytosanitary requirements.

Amira Pure Foods Pvt. Ltd. maintains its registered office at 54 Prakriti Marg, M.G. Road, New Delhi 110030, Delhi, India. The company operates as an harbor-tier supplier with imported-tier marketplace classification, indicating basic platform registration without additional verification layers. No response rate or average response time data is available, suggesting buyers should anticipate potential delays in initial communication and plan sourcing timelines accordingly.

The supplier profile emphasizes brand-named rice products rather than commodity bulk trading, with Amira Kheer Rice positioned as a consumer-facing or food-service grade offering. No information is provided about milling capacity, number of processing facilities, year of establishment, annual turnover, or specific export destinations served. The description references ISO and FSSAI certifications, though these should be verified directly with current certificate copies, as the source text contains platform-level language that may not reflect current accreditation status. Buyers should request factory audit reports or third-party inspection records to assess actual processing capabilities and quality management systems.