Cacao Macao, LLC

Cacao Macao, LLC, registered in October 2023 in Moscow, represents a typical example of the new generation of Russian manufacturers entering the rapidly growing functional beverages segment. The Afdrink brand has occupied a unique niche in the Russian market, focusing on beverages for eye health support – a relevant issue in the era of widespread digitalization. The flagship product "Afdrink Night for Vision" contains lutein and zeaxanthin (100% daily recommended dose), vitamin A, 5-HTP for improved sleep, magnesium and vitamin B6, while being sugar-free. Such formulation meets modern trends toward functional nutrition and natural health products. The company positions its products as solutions inspired by Japanese innovations in functional nutrition, aligning with the global trend of adopting best practices from Asian healthy products markets. Cacao Macao, LLC demonstrated foresight in intellectual property protection, registering several trademarks: AFDRINK (valid until September 2034), PUSHEEN, and "BIG WATER". This approach indicates strategic planning and intention for long-term market presence. According to research, Russia's functional beverages market demonstrates steady growth and is reaching peak volumes. Experts note that "the functional beverages niche in Russia is practically free, and demand for them, though slowly, is growing". Cacao Macao, LLC represents a characteristic example of modern Russian food entrepreneurship, combining innovative product development approaches with understanding of current market needs. The company demonstrates how a small startup can find its niche in the dynamically developing functional beverages segment, offering consumers products with clearly defined health benefits. Given the growing demand for healthy beverages and increasing consumer awareness about functional nutrition, companies like Afdrink have significant potential for growth and development in the Russian market. Their success story illustrates the opportunities available for innovative local players in Russia's evolving beverage landscape.